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Jennifer Yousfi

Contact:

jenniferyousfi@gmail.com

Qualifications:

Detail-oriented, flexible, creative-thinker MBA with over eight years experience in writing, editing and marketing project management. Specializing in RFP response, social media, industry news and analysis. 

Education:

MBA, General
Johns Hopkins University
1999 – 2003

BS, Business Admin.
College of Charleston
1994 – 1998

Professional Designations:


Series 65, Registered Investment Adviser, obtained while working at MTB Investment Advisors.

Pending member of SABEW (Society of American Business Editors and Writers, Inc.) while on staff at Money Morning.

Affiliations:

  • Junior League of Baltimore
  • HONOR
  • PANG
  • PRIDE
  • WiNG

Computer Skills:

➢    Microsoft Office

  • Access
  • Excel
  • Outlook
  • PowerPoint
  • Word

➢    Pragmatech

  • RFP Express
  • RFP Machine

➢    Adobe Acrobat Professional

➢    WordPress

Awards Received:


➢    JLB Unsung Hero Award

➢    TRP Outstanding and Significant Achievement 

➢    TRP Shining Star

➢    TRP Lightening Bolt

➢    Presidential Scholar, full tuition undergraduate scholarship

➢    Honors Program Graduate  

Work Experience:

Analyst, Business Development
12/2009 – Present                           Sodexo, Gaithersburg, Maryland

Support national account business development teams with project management, sales proposal development and sales presentations. Keep abreast of new marketing concept development and corporate initiatives and coordinate prospect communications pieces. Review RFPs and coordinate response with VP Business Development and Creative Services department.  Research and prepare written responses to non-core RFP questions. 

 Managing Editor, Money Morning
11/2007 – 10/2008      Agora Publishing LLC, Baltimore, Maryland

Responsible for oversight of the daily Money Morning newsletter and website. Worked closely with eCommerce department to ensure viable marketing strategies. Brainstormed story and series ideas with the Executive Editor. Wrote daily news, analysis and in-depth investor reports. Responsible for management of the Top News section of the website including as-needed assigning, writing and editing of stories with the assistance of an Associate Editor. Online editing in WordPress. Well-versed in SEO strategies.

President/CEO
2/2006 - 6/2009      Layth Enterprises, LLC, Baltimore, Maryland

Responsible for incorporation of self-owned business.  Successful start-up of La Marsa, an international lounge located in the Fells Point-area of Baltimore.  Obtained all necessary funding and licenses needed for purchase and commencement of restaurant services.   Responsible for bookkeeping and filing of monthly and annual taxes.  Developed marketing strategy and worked with designers to implement advertising campaign and website.  Assisted General Manager in recruiting and hiring of trained staff to oversee and perform all daily operations.

Technical Writer/Marketing Analyst
9/2006 – 10/2007    MTB Investment Advisors, Baltimore, Maryland

Editor of quarterly client presentation and monthly asset allocation materials.  Drafted fact sheets and other marketing materials for a variety of services including in-house mutual fund family, employee benefits, philanthropy, and investment management services.  Assisted with marketing presentations and client conferences.  Collaborated with economists, fund managers, relationship managers, and analysts to develop marketing materials. Responded to ad hoc requests for marketing materials, advertisements, and assistance.  Acted as a back up and point of contact when the Director of Marketing was out of the office.

Sr. Writer
9/2003 - 2/2006      T. Rowe Price Group, Owings Mills, MD

Responsible for the entire RFP process for national level prospects.  Responded to requests for proposals from prospects, current clients, and consultants.  Maintained RFP answer databases to ensure accuracy.  Worked closely with sales, client service, production, etc. to create a polished, final document.  Crafted answers, charts, etc. as needed.  Assisted in interviewing and selection of new associates.  Trained new writers on use of computer applications and the RFP process.  Compilation and distribution of quarterly statistics.  Maintained current templates and consultant databases.  Assisted in scheduling and assigning of proposals.  Acted as back up and point of contact when the RFP Manager was out of the office.

Prior Positions:

Proposal Writer
7/2001 - 8/2003      T. Rowe Price Group, Owings Mills, MD

Administrative Assistant
2/2000 - 6/2001      T. Rowe Price Group, Owings Mills, MD

Admissions Assistant
10/1998 - 2/2000     Johns Hopkins University, Columbia, MD

Office Assistant
9/1998 - 10/1998      Kelly Services, Baltimore, MD

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